ClusterTech presenting in IBM event – Transforming Social Media into Social CRM
2014-10-10

On 21 August, 2014, IBM organized the event “Transforming Social Media into Social CRM”. Mr. Kelvin Koo, ClusterTech's Business Development Manager was invited to describe ClusterTech’s data mining and GIS solutions.

In the talk, advanced analytics to enrich customer database including analyzing customer address and transaction records were introduced. Ways to utilize social media for mining consumer behavior and market information were also presented.

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