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ClusterTech presenting in IBM event – Transforming Social Media into Social CRM

On Aug21, 2014, IBM organized the event “Transforming Social Media into Social CRM”. Kelvin Koo was invited to describe ClusterTech’s data mining and GIS solutions.

In the talk, advanced analytics to enrich customer database including analyzing customer address and transaction records were introduced. Ways to utilize social media for mining consumer behavior and market information were also presented.

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