ClusterTech partners with top marketing agency on social media analytics

ClusterTech partners with top marketing agency on social media analytics - 20150526(1)_0.png

ClusterTech has announced its strategic alliance with one of the top digital marketing agencies in the region, Fimmick.

Dr Francis Ng, Senior Director of Business Development of ClusterTech, announced that the partnership would create great synergies for both the parties. “In the last ten years, we have built a team of over 100 highly technical mathematicians and IT professionals. Our end-to-end big data consultancy service is unique and has great synergies with the digital marketing know-how of Fimmick”, said Dr Ng.

Mr Willy Lai, Business Director at Fimmick, shared a similar view and was excited about what could be achieved through the partnership, “we know that the market yearns for a push on social and bring social insights to a whole new level. We want to discover new tech-centric ways of doing content development and consumer behavior analysis. Through this partnership, Fimmick can become Hong Kong’s first-ever social media data bank”.

The alliance will ignite brand new business strategies to change the face of digital marketing. The initial stages of R&D will explore areas such as Social Media Analytics and Social CRM. A few collaborative projects have already commenced and are expected to launch this year.

The ClusterTech-Fimmick partnership excited not only the parties involved, but also the media. Read the article released in Marketing Magazine.