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Retail Marketing Analytics Case Study - Shopping Mall (Traditional Chinese)

协助S购物中心统一客户关系管理系统。透过深入分析客户档案信息,挖掘其价值和特性,从而协助S购物中心策划丶执行有效的个性化推广活动,提高推广活动的投资回报率丶客户的忠诚度,加强商场的竞争力和物业价值。

  • 大幅度挖掘客户潜在价值,提升商场业绩
  • 自动化沟通渠道,提升客户忠诚度
  • 善用推广成本,提升活动的投资回报率
  • 加快推广活动流程,降低运作成本

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