- Use data to enhance decision making
- Accurately collect operational and business data
- Formulate financial statements to support financial budgeting and planning
- Conduct multiple scenario analysis to understand critical data
Marketing Strategies Analysis
Use data warehousing technology in CTBP to conduct marketing strategy simulation. By measuring the results, marketers can quantify the impact of changes on sales revenue.
Business Operation Analysis
A multitude of objectives are used in business. CTBP accommodates different types of statistical surveys such as sales revenues, number of transactions per department, comparative analytics, profit-and-loss analysis, product risk analysis, etc.
Strategic Decision Support
CTBP supports strategic decision formulation including, enterprise, business and departmental strategy.