- Increase customers’ shopping frequency and loyalty
- Uncover potential target customers, Increase sales revenue by 15%
- Improve marketing operation efficiency
- Optimise marketing resources, Increase overall return on investment (ROI)
- Obtain a more comprehensive customer profile
Increase Sales Revenue through Deeper Understanding of Customer Preference and Behaviour
A local shopping mall were able to design more targeted and effective marketing campaigns through enriching shopper profiles using advance analytics, leading to significant boost of overall customer spendings.