Get a Holistic View of Customer Profiles
By gathering and analysing social data from the target customers, enterprises can match their behaviour with internal sales records to generate a more holistic view of customer profiles and uncover their unfulfilled needs.
Proactively Safeguard Corporate Branding
Public relations crises can arise when customers’ complaints on social networks are not addressed in a timely manner. With social listener, enterprises can detect and solve such issues in an expedient manner.
Discover Valuable Insights
Social data reports allow enterprises to discover new insights, such as market trends, differentiating themselves from their competitors.
Market Analysis of Products or Services
Marketers can use social listener to understand public sentiment regarding their products and services by gathering and analysing relevant social data. Analytic results enable marketing campaigns to be quantitatively evaluated.