As a pioneer in leveraging artificial intelligence (AI) technology for marketing, ClusterTech was invited to speak at NextWork Academy: AI for Marketing Innovation on 22 March 2019.
Held at The Hub, Wan Chai, the event was the first meeting hosted by NextWork, an initiative under local media giant, Next Digital. The purpose of the meeting was to provide a forum for professionals and decision makers to discuss cutting edge technology issues.
Over 80 attendees discussed how marketers can leverage artificial intelligence (AI) to better understand their audience, as well as best practices are for optimising conversion through sales funnelling. Speakers from ClusterTech, Next Mobile, Google Cloud and Green Tomato gave speeches prior to a panel discussion.
Mr Steven Leung, Project Consultant at ClusterTech, shared his experience on how to achieve success when applying machine learning to practical marketing problems.