Benefits
Identify New Market Demands
Use machine learning text processing technology to categorise and detect key content in customer opinions, allowing enterprises to gain insights and predict new market demands.
Make Better Sales Strategies
Enable better sales strategies by understanding which and how factors affect customer satisfaction. Update sales strategies through regular automatic analysis of customer data.
Improve Enterprise and Customer Relationships
Regular analysis of customer data to keep track of customer experiences and take actionable strategies. Resolve critical issues to improve customer satisfaction.
Create More Business Values
By using PRISMA Customer Opinion Mining to automate customer opinion analysis, enterprises can free up manpower to work on other higher-value tasks, creating more business value and improving operating efficiency.
Features
- Natural language processing
- Detect sentiments objectively
- Automated categorisation
- Customised dashboard
- Scalable data storage design
- Compatible and customisable for 3rd party software integration
Case Study
Telecom Analyses Customer Feedback for Better Service Quality
Working with a Hong Kong telecom company, PRISMA Customer Opinion Mining explored relationships between customer feedback and its Net Promoter Score (NPS) to improve service quality.
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